JAMPRO to lead promotional blitz at Toronto International Film Festival (TIFF) and Trinidad+Tobago Film Festival (TTFF)


The Jamaica Promotions Corporation (JAMPRO) will be leading film industry delegations to two of the world’s leading film promotion platforms, the Toronto International Film Festival (TIFF) and the Trinidad+Tobago Film Festival (TTFF) in September 2016.

Jamaica’s Film Commissioner, Renee Robinson and 19 industry leaders will head to TIFF from September Sept 7-14 to promote Jamaica for filming opportunities, and to seek development prospects for Jamaican projects. Then, from September 20 – 27, 6 filmmakers will premiere their films in Trinidad at the TTFF as a part of PROPELLA!, JAMPRO and JAFTA’s (Jamaica Film and Television Association) film development initiative. Both missions will advertise Jamaica as a film-producing destination, and serve as an avenue to make valuable connections in the international film industry. 

The Agency has targeted the events as part of its industry development strategy and ‘Script-to-Screen’ Programme, which was launched at last year’s Jamaica Film Festival. JAMPRO aims to use the festivals to provide international exposure for filmmakers, as well as to present Jamaica as a filming destination and content creation leader in the Caribbean. Actor and Director Nick Cannon’s film ‘King of the Dancehall’ (which was shot in Jamaica) will also be premiering at TIFF, magnifying Brand Jamaica’s presence at the event. 

In response to the announcement of the industry missions, Renee Robinson expressed that JAMPRO was pleased to partner with JAFTA to further the script-to-screen initiative, and for the opportunity to show new Jamaican content to an international audience. “We have partnered with the Jamaica Film and Television Association (JAFTA) to discover and cultivate an annual cohort of Jamaica’s top film talent. The script-to-screen format originated at last year’s Jamaica Film Festival and will continue as the PROPELLA! Initiative,” she said.

Robinson went on to say that JAMPRO had many recent consultations with the film industry, and that these meetings influenced the Agency’s direction with regards to industry development, “ The industry has told us that it needs to create content, and to have access to mechanisms of financial support and international opportunities. We will prioritize having a stronger presence at international film festivals, and working closely with our local talent to develop commercial opportunities. This delegation to the Toronto International Film Festival and to the Trinidad + Tobago Film Festival will help to propel the Jamaican film industry into the global landscape, ” she explained.

With regards to the Jamaica Film Festival (JaFF), Robinson noted that the JaFF has been postponed to ensure that the festival represents an even stronger experience at its next staging, “The inaugural staging of the Jamaica Film Festival must be applauded for facilitating capacity building, exhibiting local content, and helping to build opportunities for international collaboration. Across the globe, national film festivals serve to showcase high calibre content and catalyse business opportunities for industry professionals. Our goal for the next staging will be to have a results-driven impact on a content-ready and market-ready Jamaican film industry,” she explained.


JAMPRO’s goal is to position Jamaica as a competitive content provider and industry hub in the global film industry.  The Film Commission will pursue a holistic programme to increase economic and cultural growth through the expansion and monetization of the creative industries.


JAMPRO is an Agency of the Ministry of Economic Growth and Job Creation. 

Read full details about the film projects.

Published Date: 
Friday, September 2, 2016
Show on Homepage: