JAMPRO recruits Vice President of Marketing as Agency renews country marketing strategy

Gabriel Heron, JAMPRO’s new Vice President of Marketing will spearhead the promotion of Jamaica as a premier business destination.

The Jamaica Promotions Corporation (JAMPRO) has recruited a new Vice President of Marketing, Mr. Gabriel Heron, to support the Agency’s recent restructuring exercise that aims to strengthen JAMPRO’s marketing strategy and increase Jamaica’s competitiveness in the global foreign direct investment (FDI) sphere.

With experience at iconic Jamaican companies such as J. Wray & Nephew (Appleton) and JN Money Services, Mr. Heron is a Strategic Marketing and Business Development Executive with over 12 years of experience leading key local and international strategic marketing initiatives. His career highlights include the development and launching of global 360-degree marketing campaigns targeting Jamaica & the Caribbean diaspora.

Mr. Heron holds a BSc. in Pure & Applied Chemistry from the University of the West Indies; and an MBA with a focus in Marketing and Finance from the University of Brunel, London, United Kingdom. He has also been certified as a Digital Marketing Professional by the Digital Marketing Institute in the UK.

The new JAMPRO executive will lead the Marketing division which includes the Agency’s regional offices in Montego Bay, London, Toronto and New York and the Agency’s Contact Management Centre, New Market Development and Integrated Marketing Communications departments.  He will also be at the helm of JAMPRO’s renewed digital marketing strategy.

Mr. Heron said he was pleased to join the JAMPRO team, and he is looking forward to supporting the Agency’s mission for Jamaica. He expressed his passion for Jamaica and brand Jamaica and he is happy to be a part of JAMPRO’s marketing vision for 2019 and beyond. Mr. Heron said, “Jamaica is going through a transformative period and building awareness across the globe about the investment opportunities locally is critical. I am very enthusiastic to play my role in national development by applying my knowledge and experience in marketing.”

Bringing JAMPRO to a new era

Diane Edwards, JAMPRO’s President, noted that she was happy to have Heron on board to support JAMPRO’s work to promote Jamaica. She explained that the new recruitment was part of the Agency’s bid to increase Jamaica’s ability to attract new investments and boost the country’s economic performance. Reflecting on JAMPRO reaching the 30th-anniversary milestone last year, Ms. Edwards said the executive team and Board of Directors aimed to take the Agency in a new direction that will improve JAMPRO’s contribution to Jamaica’s economic development.

She said, “While Jamaica attracts significant projects from local and international investors, we recognise that the global FDI space and export markets are growing more competitive as countries seek to develop their economies. To enhance our ability to promote the opportunities of doing business in Jamaica, it is critical to consistently renew our strategy in line with global trends towards raising awareness of Jamaica as a thriving investment destination.

Ms. Edwards further explained that, as Vice President of Marketing for JAMPRO, Heron will be focused on improving the local and global profile of JAMPRO, increasing awareness of Jamaica as a nation brand through the generation of traditional and digital global marketing strategies, and he will also be the driver for the creation of a new JAMPRO website that will provide a seamless and interactive user experience.

The Jamaica Promotions Corporation (JAMPRO)’s mission is to drive economic development through growth in investment and export. JAMPRO is an Agency of the Ministry of Industry, Commerce, Agriculture and Fisheries.

Published Date: 
Friday, February 1, 2019
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