Date: March 21 - 24, 2010
Venue: Birmingham, UK

Established over 18 years ago, the Food & Drink Expo is held at the National Exhibition Center (NEC) in Birmingham, UK and alternates biannually with the IFE Trade Show which is held at the EXCEL in London. The show is one of the UK’s most influential food and drink industry events and attracts more UK visitors than any other food and drink exhibition. It attracts buyers from a wide range of retail, food service, manufacturing and wholesale sectors. Buyers from UK multiples and supermarkets, international decision-makers, wholesalers, owners and managers of cafes, coffee shops, sandwich bars, fast food outlets, pubs, restaurants, hotels, contract caters, grocers, and specialist food outlets all attend this show.

JTI has been participating in this show for the last 5 years. The objectives for participation are 1) to generate trade leads with good prospects for conversion 2) to expose and create further awareness about high quality Jamaican products in the international market 3) to stimulate consumer demand for Jamaican products through product sampling.