ExportMax Success Story: Heather Laine

Heather Laine has been designing and creating beautiful clothes for the past 22 years. Its CEO, Zoe Heather Summers, says that Heather Laine’s designs are inspired by the Jamaican woman: The Heather Laine style is very flowing and comfortable – “comfortable chic” as Zoe describes it. She says that comfort is important to the Caribbean woman:

  • In addition to selling in their Kingston boutique, Heather Laine creates a line of resort clothing which is sold in resort shops in Jamaica, the wider Caribbean, and more recently in Florida, as they seek to expand their overseas markets.
  • Export Max help has been invaluable in expanding their export market. JAMPRO helped them to prepare for trade shows, develop a marketing plan and make contact with potential overseas clients. “They even came into the factory to help us improve our productivity”, as well as giving assistance in obtaining financing. “JAMPRO has my back, and has been extremely helpful”, Zoe declared.

Heather Laine's designs are inspired by the Jamaican woman, Zoe Heather Summers shows a customer one of her unique pieces.

For more information on Export Max I and Export Max II, click here.