Success Stories

With Jamaica boasting world class sprinters, ground breaking bobsledders and outstanding cricketers and footballers, it is no doubt that the sporting industry is big business. For 22 years Wynlee Distributors has ensured that the island is well represented in the creation of quality uniforms for a variety of sporting activities. 

Wynlee Trading produces a wide variety of sportswear for top athletes as well as aspiring ones at the club and school level or for those who just want to keep fit.  Winsome Halliman stands proudly among some of Wynlee’s products.

“What’s special about Wynlee is that we’re open and flexible: we design and create uniforms with the style and colours that our clients want,” says Winsome Halliman, CEO of Wynlee Distributors. “Teams want uniforms that reflect their institution or team colours”, she adds. In the early days the company focused on the local market, with the hope of one day expanding beyond the borders of their home ground. Then five years ago Wynlee visited the JAMPRO offices for help in expanding their business into the overseas market, realizing that export was vital to the company’s survival.  Uncertain as to how to approach the export market, Wynlee soon found themselves in capable hands.

 

Wynlee Trading  increased their export sales by 60 per cent as a result of their participation in Export Max, earning them the trophy for Highest Growth in Export Sales.  Winsome Halliman receives the award from JAMPRO President, Diane Edwards.

Halliman explains, “JAMPRO set up a structure for us, and when Export Max came along we were invited to apply, and were selected.” It was a game changer for Wynlee. “They taught us the importance of quality and assisted us in getting into the export market: we benefitted from consultancy, developed marketing plans and went to trade shows in Trinidad, Barbados, Cuba, the Dominican Republic and China.  When we were falling, the consultants pulled us up.  We learned the importance of social media, and our export business has grown in the last two years.”


 JAMPRO’s Export Max helped Wynlee Trading to increase their export sales by 60 per cent in 2013. Winsome Halliman checks her mail for new orders.

Now Wynlee has expanded into the Caribbean and as far afield as New York. Teams in Cayman, the Turks and Caicos Islands and Trinidad are sporting Wynlee creations on the field.

Throughout the years Wynlee has learned that since they can’t compete on price, they have to offer their customers specialized design and quality products. For the next five years they plan to move into new export markets, beginning with additional Caribbean countries. They want to improve the quality of life of their employees, who are the backbone of the company’s success. 

 

 

Wynlee Trading acquired machine embroidery equipment through the technical support of JAMPRO and its partners. This equipment  allows them to offer their clients customized embroidered logos and other designs.

Winsome Halliman is reaching out to financing companies to make it easier for small and medium sized companies to access capital for their businesses. To companies who want to improve their export capacity, she says: “Apply to participate in Export Max II.  You have nothing to lose, and a lot to gain.”

For more information on Export Max I and Export Max II, click here.

 

Leo Cousins and Vincent Hill are engineers by profession who have mined success in the Jamaican hills. They are the owners of Lydford Mining, a multi-million dollar operation located in St. Ann, the birth parish of Reggae legend Bob Marley.

The mining and processing operation is an investor’s dream with full order books for limestone products, zero debt and extensive reserves of high grade limestone. Their tale of success is one of vision and perseverance.

Established in 1991 as a limited liability company, Lydford Mining weathered the early storm when local bauxite companies declined to pick up their merchandise. The resilient team eventually managed to land the US-based J.M. Huber Corporation, with its subsidiary Huber Engineered Materials, as their first customer. With that initial single order of whiting grade limestone, the company charted upward in an aggressive growth spurt that continues today.

Lydford Mining currently exports 120,000 tonnes of high purity limestone, 100,000 tonnes of industrial grade and 2,000 tonnes of ground material each year.  In addition to J.M. Huber, the company’s client list also includes the US-based Mississippi Lime Company and Chilean company Electroandina.

Lydford Mining also sells its limestone to local manufacturers who use it in processing fertilizers, animal feed, fillers for plastics and paints and many other industrial products. Before the company commenced operations, all these products were imported at twice the cost in most cases.

The company’s staff complement has grown from six in 1991 to 60 in 2014, and the rental of 25 trucks and six pieces of mining equipment has created additional employment for at least 30 workers.

Through the years, the resourceful team of Cousins and Hill has invested significantly in state-of-the-art technology – a move that has kept productivity at optimal levels. They are currently in the process of expanding their high-tech lab, which is used to analyse and test processed material.

With their sights set on a larger share of the world market, where there is demand for food and medical/pharmaceutical grade limestone, Cousins and Hill are currently working on securing a US$4 million investment to bring this goal to fruition. According to Cousins, the future plans to increase output of the higher profit-yielding, value-added limestone products are predicated on the quality of Jamaican limestone and the enabling business climate.

“After all, without quality, we wouldn’t exist…With its numerous viable investment possibilities, economic and political stability, Jamaica is both a reliable and dynamic quality brand,” says Cousins.

JAMPRO launched the pilot of the Export Max programme in 2011 to assist small to medium sized enterprises with growing their export sales. The recently launched ExportMax II promises to do the same, with the addition of a corporate mentorship programme and an added focus on capacity building.

For more information on Export Max I & II and other export programmes, click here .

The FINPYME ExportPlus programme is an initiative of the Inter-American Investment Corporation. The programme provides technical assistance, training and financial support to SMEs in developing countries.

The brainchild of twin brothers Marlon and Marvin Stuart, Local Spice debuted its Complete Seasoning in the local and overseas market in 2010 and immediately made a strong impact. In its first seven months of operation, the company's production level grew from 5,000 pouches per week to 80,000 in order to satisfy growing demand.

The popularity of Local Spice's Complete Seasoning was buoyed by rave reviews on network television from Phil Lempert, one of America’s leading consumer trend-watchers and analysts. The product, which received an impressive rating of 95 out of 100, was featured on Lempert’s food review segment on “ABC News Now”. It was also highlighted during his popular weekly programme “New Product Hits and Misses” on SupermarketGuru.com, a leading food and health resource website that boasts over nine million visitors a year. Complete Seasoning received top marks for taste, value, health, ingredients, preparation, appearance and packaging.

Local Spice has benefited from invaluable assistance in export development from JAMPRO and has been represented at local and international trade events as part of the agency’s promotional activities. Local Spice’s Complete Seasoning has been featured at the Fancy Food event in New York, Expo Jamaica, and a major in-store promotion in the US with prominent supermarket chain Fiesta Mart.

“JAMPRO held our hand through the export process and guided us to the relevant agencies. Any contact that we had with government, JAMPRO was there and the staff went beyond the call of duty in providing useful insights and direction. They have a wealth of knowledge and we wouldn’t be where are today without the help of the agency,” Marlon Stuart stated.

Marlene Porter, JAMPRO’s Export Development Manager, noted that the Agency had recognised from the beginning that Local Spice's Complete Seasoning was a great product with tremendous potential.

“JAMPRO is pleased with the success that Local Spice has been able to reap through the support services, promotions and market penetration initiatives facilitated by the Agency,” she stated.

Heather Laine has been designing and creating beautiful clothes for the past 22 years. Its CEO, Zoe Heather Summers, says that Heather Laine’s designs are inspired by the Jamaican woman: The Heather Laine style is very flowing and comfortable – “comfortable chic” as Zoe describes it. She says that comfort is important to the Caribbean woman:

  • In addition to selling in their Kingston boutique, Heather Laine creates a line of resort clothing which is sold in resort shops in Jamaica, the wider Caribbean, and more recently in Florida, as they seek to expand their overseas markets.
  • Export Max help has been invaluable in expanding their export market. JAMPRO helped them to prepare for trade shows, develop a marketing plan and make contact with potential overseas clients. “They even came into the factory to help us improve our productivity”, as well as giving assistance in obtaining financing. “JAMPRO has my back, and has been extremely helpful”, Zoe declared.

Heather Laine's designs are inspired by the Jamaican woman, Zoe Heather Summers shows a customer one of her unique pieces.

For more information on Export Max I and Export Max II, click here.

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