Success Stories

With Jamaica boasting world class sprinters, ground breaking bobsledders and outstanding cricketers and footballers, it is no doubt that the sporting industry is big business. For 22 years Wynlee Distributors has ensured that the island is well represented in the creation of quality uniforms for a variety of sporting activities. 

Wynlee Trading produces a wide variety of sportswear for top athletes as well as aspiring ones at the club and school level or for those who just want to keep fit.  Winsome Halliman stands proudly among some of Wynlee’s products.

“What’s special about Wynlee is that we’re open and flexible: we design and create uniforms with the style and colours that our clients want,” says Winsome Halliman, CEO of Wynlee Distributors. “Teams want uniforms that reflect their institution or team colours”, she adds. In the early days the company focused on the local market, with the hope of one day expanding beyond the borders of their home ground. Then five years ago Wynlee visited the JAMPRO offices for help in expanding their business into the overseas market, realizing that export was vital to the company’s survival.  Uncertain as to how to approach the export market, Wynlee soon found themselves in capable hands.

 

Wynlee Trading  increased their export sales by 60 per cent as a result of their participation in Export Max, earning them the trophy for Highest Growth in Export Sales.  Winsome Halliman receives the award from JAMPRO President, Diane Edwards.

Halliman explains, “JAMPRO set up a structure for us, and when Export Max came along we were invited to apply, and were selected.” It was a game changer for Wynlee. “They taught us the importance of quality and assisted us in getting into the export market: we benefitted from consultancy, developed marketing plans and went to trade shows in Trinidad, Barbados, Cuba, the Dominican Republic and China.  When we were falling, the consultants pulled us up.  We learned the importance of social media, and our export business has grown in the last two years.”


 JAMPRO’s Export Max helped Wynlee Trading to increase their export sales by 60 per cent in 2013. Winsome Halliman checks her mail for new orders.

Now Wynlee has expanded into the Caribbean and as far afield as New York. Teams in Cayman, the Turks and Caicos Islands and Trinidad are sporting Wynlee creations on the field.

Throughout the years Wynlee has learned that since they can’t compete on price, they have to offer their customers specialized design and quality products. For the next five years they plan to move into new export markets, beginning with additional Caribbean countries. They want to improve the quality of life of their employees, who are the backbone of the company’s success. 

 

 

Wynlee Trading acquired machine embroidery equipment through the technical support of JAMPRO and its partners. This equipment  allows them to offer their clients customized embroidered logos and other designs.

Winsome Halliman is reaching out to financing companies to make it easier for small and medium sized companies to access capital for their businesses. To companies who want to improve their export capacity, she says: “Apply to participate in Export Max II.  You have nothing to lose, and a lot to gain.”

For more information on Export Max I and Export Max II, click here.

 

Jamaica is home to exceptionally talented fashion designers and is poised to claim a significant portion of the ever increasing global fashion market. Managing Director of Heather Laine , Zoe Heather Summers, speaks to JAMPRO in this feature about the company's success in the fashion industry and her plans for the future.

The FINPYME ExportPlus programme is an initiative of the Inter-American Investment Corporation. The programme provides technical assistance, training and financial support to SMEs in developing countries.

Since entering the Jamaican market in 2001, Digicel has become the fastest growing wireless telecoms operator in Jamaica and the wider Caribbean. Over the past 11 years, the company has invested over US$1 billion in the country and has expanded its international customer base to 13 million across its 31 markets in the Caribbean, Central America and the Pacific.

 

Digicel’s markets comprise Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.


The company officially opened its US$60-million regional headquarters in downtown Kingston in March 2013. In his remarks at the official opening, Denis O’Brien, Chairman and founder of Digicel Group, stated: “I must thank our loyal and valued customers and of course our fantastic staff. The Digicel success story is built on the efforts and hard graft of our talented and committed people – and our global expansion has been fuelled by the ongoing efforts of our amazing team right here in Jamaica.”


The brainchild of twin brothers Marlon and Marvin Stuart, Local Spice debuted its Complete Seasoning in the local and overseas market in 2010 and immediately made a strong impact. In its first seven months of operation, the company's production level grew from 5,000 pouches per week to 80,000 in order to satisfy growing demand.

The popularity of Local Spice's Complete Seasoning was buoyed by rave reviews on network television from Phil Lempert, one of America’s leading consumer trend-watchers and analysts. The product, which received an impressive rating of 95 out of 100, was featured on Lempert’s food review segment on “ABC News Now”. It was also highlighted during his popular weekly programme “New Product Hits and Misses” on SupermarketGuru.com, a leading food and health resource website that boasts over nine million visitors a year. Complete Seasoning received top marks for taste, value, health, ingredients, preparation, appearance and packaging.

Local Spice has benefited from invaluable assistance in export development from JAMPRO and has been represented at local and international trade events as part of the agency’s promotional activities. Local Spice’s Complete Seasoning has been featured at the Fancy Food event in New York, Expo Jamaica, and a major in-store promotion in the US with prominent supermarket chain Fiesta Mart.

“JAMPRO held our hand through the export process and guided us to the relevant agencies. Any contact that we had with government, JAMPRO was there and the staff went beyond the call of duty in providing useful insights and direction. They have a wealth of knowledge and we wouldn’t be where are today without the help of the agency,” Marlon Stuart stated.

Marlene Porter, JAMPRO’s Export Development Manager, noted that the Agency had recognised from the beginning that Local Spice's Complete Seasoning was a great product with tremendous potential.

“JAMPRO is pleased with the success that Local Spice has been able to reap through the support services, promotions and market penetration initiatives facilitated by the Agency,” she stated.

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